AU Watch

Accelerate Your Filmmaking Career

“It is only the story that can continue beyond the war and the warrior. It is the story that outlives the sound of war-drums and the exploits of brave fighters. It is the story . . . that saves our progeny from blundering like blind beggars into the spikes of the cactus fence. The story is our escort; without it, we are blind. Does the blind man own his escort? No, neither do we the story; rather it is the story that owns us and directs us.”

Chinua Achebe, Anthills of the Savannah (1987)

What's Your Story
Branding. Costumer Stories. Documeentries
Your Story. Tell It. Share It
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AU Watch Film and Documentary Unit is a Documentary Video Production Company within the Global Media Program of AU Watch. We make documentary films for ourselves and other organisations – including the AU, Member States, NGOs, local communities and even the private clients. We’re passionate about telling stories that engage audiences and help make a difference.

Let Us Tell Your Story

At AU Watch, we specialize in storytelling because we know that having an authentic, compelling story is the key to building effective communication strategies for a brand and organisation. Whether it’s an advertising campaign, e-commerce website, content strategy or a suite of printed collateral, our unique point of difference is our ability to identify and express your brand story through communications that not only connect and inspire, but also deliver meaningful results for your business.

The Reason?

At AU Watch, we specialize in storytelling because we know that having an authentic, compelling story is the key to building effective communication strategies for a brand and organisation. Whether it’s an advertising campaign, e-commerce website, content strategy or a suite of printed collateral, our unique point of difference is our ability to identify and express your brand story through communications that not only connect and inspire, but also deliver meaningful results for your business.

Interested in Making Films Or Documentaries?

We are rolling out our filmmaking program. It is a hands-on teaching style that gets students working with top-tier gear and leading industry professionals. Our people are career cinematographers, directors, editors, screenwriters, filmmakers, and actors who take time out from working in their field to share their knowledge with students and anyone interested in filmmaking and who want to hone their craft, and be inspired in their artistic vision.

AU Watch is evolving to become recognized as one of the region’s leading centres for filmmaking, photography studies, design, writing, and book arts.
As a young person, AU Watch can offer you an unparalleled opportunity to develop mentoring relationships over an extended period of time to dive in deeply and take your work to new levels.

Intensive. Immersive. Innovative. Professional practice that will change your life.

Immerse Yourself In Your Art

Our inter-disciplinary programs are intensive, immersive, innovative, and hands-on. You’ll learn by doing, by making films, images, installations and books. You’ll work closely with mentors who are masters in their mediums and forge lifelong ties with a highly supportive community of artists.

Immerse yourself in the rich learning environment of a community dedicated to your success. You’ll learn all there is to know about storytelling by exploring classical, new and emerging platforms. Most importantly, you’ll leave us personally and professionally transformed, armed with the skills and confidence to take risks and pursue your chosen path in the field of media arts.

AU Watch’s professional programs are forging careers as fine artists, photojournalists, filmmakers, teachers, and more.

LET US HELP YOU TELL YOUR STORY

AU Watch  is a creative communications Organization that can help you tell your story through video production, motion graphics, copywriting and custom digital solutions.

VIDEO PRODUCTION

We write, film and produce powerful and engaging stories for the web and for tv.

MOTION GRAPHICS

Our animators and FX specialists combine artistry and technical prowess that wows.

 

CREATIVE BRANDING

We combine clever taglines, creative concepts and engaging copywriting that connects.

 

DIGITAL SOLUTIONS

We create web sites and applications that will help woo your customers.

See some of our work

If you think you are too small to make a difference you’ve not spent a night with a mosquito. For behind every human progress is a story worth telling. Let us tell Africa’s progress together.

OUR EXPERTISE

Our talented directors, cinematographers and audio specialists can film on location or in a studio. Our editors and FX people do the rest.

We have interviewed and filmed some of the world’s biggest stars of film, tv and business. Let us film the stars of your business.

Great branding has the right mix of rational and emotional messages (IQ and EQ). We help create branded content that does both.

Audio is such a key element in visual storytelling. The right mix of music and audio can elevate a story to whole new level.

Words matter. Having the right slogan matters. And most importantly, having the right concept behind the words matters. We can craft engaging copy that captures and communicates your unique story.

We understand that great design is critical for your campaign to gain traction. Whether it is 2D or 3D animations, content for print or in-video content, our visual designers will make it compelling and beautiful.

“Many stories matter. Stories have been used to dispossess and to malign. But stories can also be used to empower, and to humanize. Stories can break the dignity of a people. But stories can also repair that broken dignity.”

Chimamanda Adichie

WHY STORYTELLING?

Stories are part of our daily lives, in the anecdotes we tell to our friends, the books we read and the films we watch. 

Stories are also recognised as an important way of connecting with any audience. Stories create magic and a sense of wonder at the world, teaching us about life, about ourselves and about others. 

Stories are the way we understand and make sense of the world we find ourselves in. 

Storytelling is a unique way for kids to develop an understanding, respect and appreciation for other cultures, and can promote a positive attitude to people from different lands and religions.

“Storytellers ought not to be too tame. They ought to be wild creatures who function adequately in society. They are best in disguise. If they lose all their wildness, they cannot give us the truest joys”

Ben Okri

Documentary Filmmaking

This course will give you the opportunity to learn and apply the skills of the documentary film maker.

Have you ever wanted to produce your own documentary film?

On this course you will have the opportunity to learn and apply the skills of the documentary film maker. You will be introduced to the latest industry standard software used in the current television and film production industry, and taken through the documentary production process using industry standard production equipment including digital video cameras, audio recording equipment and professional lighting. At the end of the course will have created a documentary film that can be used in your portfolio of work!

You will study at Confetti Institute of Creative Technologies in our Creative Quarter Campus with cutting-edge facilities and industry standard equipment.

You will gain experience in the following aspects of documentary film production:

  • Small crew roles and responsibilities
  • Constructing reality and capturing sound
  • Lighting effectively
  • Writing and recording for documentary
  • Editing techniques for documentary
  • Creating titles and lower thirds
  • Eye contact, eye lines and the camera in relation to action

You will study at our Media Centre, AU Watch Global Media Programme with cutting-edge facilities and industry-standard equipment.

You should have completed at least Grade 12 secondary school studies and, as this is technology/software-focused, have a basic understanding of IT. You should have the required English language skills.

Course Details

Location: Banjul, The Gambia Campus

Starting: 10 September 2021

Course Duration: Two weeks

Fee: $600 / $500 with early payment discount

How to Book

Download our application form and follow our step-by-step guide on how to apply.

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