AU Watch

Welcome To The Training Hub

“Tell me and I forget, teach me and I may remember, involve me and I learn.”

John F Benjamin Franklin

Whether you’re completely new to media and communications, or want to take your skills to the next level, our free guides, toolkits, blogs and tips are designed to help you enhance your knowledge, stay informed about trends and developments and gain advice from a range of communications experts.

Successfully engaging with the media to reach your audiences has never been more important to CSOs and brands need a compelling narrative to effectively tell their story about what they are doing and why they are doing it.Great communicators have always had one thing in common; the ability to tell stories and engage with an audience in a way and a manner that touches them in both a rational and emotional sense.

At AU Watch, we have a more compelling reason why media training is so important to us. We use media and communication to monitor the AU and AUMS, holdingthem accountable to live up to those standards and ideals they have set for themselves.

Creative, informative and entertaining media outputs are at the core of our approach. We believe that media and communication can inform, connect and empower. They can help people, institutions and even governments bring about critical and lasting changes.

All our consultants have a background in national journalism and broadcast media

How the Media Works

Just knowing how the media works and how it can be used to hold our leaders accountable is important to us – and we suspect you as well. Any organization needs to constantly communicate to its environment how it is performing in relation to the reason for its existence. Our media training programme looks at how to master the art of dealing with the media and how you can effectively communicate your messages.

Contact us if you think we can assist.

Creative, informative and entertaining media outputs are at the core of our approach. We believe that media and communication can inform, connect and empower. They can help people, institutions and even governments bring about critical and lasting changes.

Practicing Your Media Skills

You’ll practize with an experienced broadcaster and interviewer, dealing head-on with the sorts of things that the media is likely to throw at you.

You’ll learn the golden rules for an interview that are taken from the techniques the interviewers themselves use on a daily basis.

The people we remember most from media interviews tend to be those who can express knowledge of their subject clearly and succinctly with passion and conviction.

Media Opportunity

The opportunity to appear on television or radio will not happen very often, so let us help you with a Media Skills Training Programme that will enable you to make the most of the media exposure and, above all, to enjoy it.

To find out more explore our site and give us shout.