AU Watch

Use of media and communication

“It should now be our intention to try to retrieve what we can of our past. We should write our own history books to prove that we did have a past, and that it was a past that was just as worth writing and learning about as any other. We must do this for the simple reason that a nation without a past is a lost nation, and a people without a past are a people without a soul”.

                                                                                      Seretse Khama

Advocacy and outreach activities form a key part of our communication approach. We provide audio-visual and print materials for use by community groups or outreach workers and work with local community organizations to convene discussion groups, road shows, street theatre and community events. This helps us to reach people who might not ordinarily have access to mass media and facilitate more discussion, deepening our impact and providing vital opportunities for audiences to input into programme-making. Do you have organizing and managing skills? If not, we can train you. What is important for us is attitude – that desire to roll up one’s sleeves and get one’s hands dirty.

You should be aware that creative, informative and entertaining media outputs are at the core of our approach. So we are always on the lookout for skilled media personnel who can volunteer some of their time and expertise.  What else will you be doing? It depends. We work with national and local radio and TV stations to carry stories of our work. Working in partnership with local media houses we also produce a range of media products including TV news and programs, radio dramas, radio call-in, magazine shows, public service advertisements, billboards and interactive content for mobile phones.