Aliko Dangote, Nigerian Businessman
AU Watch has earned a reputation as a skilled and innovative implementer of programs that address key challenges in Africa. AU Watch has earned a reputation as a skilled and innovative implementer of programs that address key challenges in Africa. We are launching an investment fund, with social and financial returns, which will target small and medium companies by investing in local financial intermediaries which focus on small enterprise development. We combine social good with financial returns.Women will be the main beneficiaries.
We Are Accountable and Transparent in Our Operations
Because it is a highly professional, productive, and independent organization. AU Watch practices and operations have earned the trust and support of donors, corporations, governments, institutions and agencies throughout Africa and beyond.
We Respect Our Partners and Those We Serve
AU Watch believes in the inherent worth and dignity of those we work with and serve. As a result, we value them as partners and work together to bring about lasting change.
We Strive for Excellence in Service
AU Watch works rigorously to serve and empower all Africans to question and hold accountable their leaders. We also nurture community leadership and entrepreneurship.
We Are Committed to Our Mandate
We are fiercely committed to the cause of Africa.
We Provide Sustainable Results
AU Watch designs and implements activities that enable communities to realize their own potential. This approach provides sustainable solutions to locally identify needs, making communities stronger and more self-sufficient
Research underpins what we do at AU Watch. By supporting comprehensive analysis, we approach research and analysis through ‘systems thinking’which offers a way to better identify root causes for problems that we want to address, and to find intervention points that offer great opportunity to advance change.Our research programs focus on regional security and regional integration; sustainable development and Africa’s economy; women’s health and reproductive issues; justice and human rights; regional security and politics of the AU; rule of law and governance; climate change and poverty and many more issues. We collaborate with several research affiliates and gratefully acknowledge support from the AU and in particular the University of The Gambia and the University of Makeni in Sierra Leone.
We invest in knowledge, innovation, and solutions to improve lives and livelihoods in Africa. Bringing together the right partners around opportunities for impact, AU Watch build leaders for today and tomorrow and helps drive large-scale positive change. However, we are also a PRACTICAL organisation and we ensure that our high-quality research, analysis, and teaching transform’s peoples’ lives in a practical way through our ground-breaking programs and projects.
We give practical assistance to the most vulnerable members of our communities. Whether we are participating in constructing a library or a girls training institute or litigating for the protection of human rights in front of the African Court on Human and Peoples’ Rights, or the Ecowas Court of Justice, our intention is to ensure that we make a difference to address regional challenges that demand AU attention and leadership. We provide practical help like grants, loans and technical assistance for projects benefiting the African youth, women, and vulnerable communities. We assist the AU and its Member States to achieve the goal of serving vulnerable communities through sustainable community development.
We are not here only to understand the issues afflicting Africa but to help prescribe solutions to resolve challenges. That means identifying the levers that can be pulled and those who can pull them, whether political, legal or financial. Some of these tools will require that the AU or its Members or local or international organisations take some action to contain the challenge. These policy prescriptions, along with our field-based research and analysis, are presented in succinct, timely and readable reports.
The importance and role of the media to inform citizens and correct injustices have been well documented. Using a variety of mediums and strategies we raise awareness about what the AU is, its projects and programs. We produce documentaries, radio and television programs on the AU and AUMS. We also use social media, mobile phone services and a host of other activities to build knowledge, and bring about shifts in attitudes, norms and behavior, in the relevant areas of AU interventions. We empower people to question what their leaders are doing and why they are doing whatever they say they say they are doing. We aim to get every child, woman and man understand their rights; understand what the AU doing and why. We also offer the AU a space to engage in public and private dialogue with some of Africa’s most excluded and vulnerable communities – people who are often excluded from decision-making.
In an era of sound bites and partisanship, AU Watch remains dedicated to providing clear, thoughtful, and independent analysis on vital public policy issues. Using all means possible —from radio, blogs, news and academic journals, Web features, op-eds and TV appearances, to conferences, research reports, speaking engagements, and books — AU Watch works vigorously to present citizens with incisive and understandable analysis of the work of the AU, its institutions and programs. In the 54 African countries, AU Watch run hundreds of private and public events – conferences, workshops and roundtables, interviews with leading AU personalities, radio and TV dramas, on stage performances, films, documentaries, seminars, yearly schools athletics, football and other sports competitions, press conferences / briefings, schools / colleges debating competitions, moot court competitions for schools and colleges, spelling competitions for junior and senior schools and radio and TV debates on all AU matters.
Today, you must assume that visitors to your website have nearly all of the information they need to make a purchase. They’ve read blog posts, visited your landing page, watched videos, found reviews, and asked for recommendations.
You must also assume that means that when they come to your website, they know what they want and expect answers in real-time.
That wasn’t so 10 years ago. Back then, when potential clients come to you, they want information about your product or service. They expected you to educate them about what they intend to do or buy, if you are in the business of selling.
You can even could afford to have them queue up for you. You could cultivate them based on your schedule. You could make them qualify themselves on your terms before they were allowed to buy.
Times have changed, buddy. Simply put, NOW, you have to give your potential visitors a VERY good reason why they should buy from you and not from your equally brilliant competitors down the road. It’s a consumer’s market.
This simply means that your product or service not only needs to be the very best around, but equally you need to give your visitors or even customers reasons why they should use you instead of your competitors.
And that is where AU Watch come in!
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